OUTCOMES: WHAT'S IN IT FOR ME?
- Quickest path to value to start generating partner sourced revenue
- Faster time to plan and mobilize partner programs
- Cost efficiencies in building channel teams
- Access to a wide range of alliance leaders and best practices
- Scalable and predictable efficient revenue growth models
TESTIMONIAL
TESTIMONIAL
COMPANY BACKGROUND:
- Company profile: B2B SaaS start-up, series B, founded 2016
- Employee count: <200
- Revenue: <$20m ARR
- Katsol was employed to build the Global strategic partner program for GSIs using the Best Partner Practice (BPP) framework
RESULTS:
- Mobilized partner program in under 2 months
- +11 GSIs recruited (out of 44 identified) in the partner program in the first year (i.e. Accenture, Infosys, TechM, Wipro, LTI Mindtree etc.)
- 295% growth in partner sourced revenue bookings and 117% on lead generation
- Partner sourced pipeline increased from <100k in year 1 to $1.8m by year 3
- Launched certification and MSP program
- Enabled and certified +1k GSI staff in year 1
OUTCOMES: WHAT'S IN IT FOR ME?
TYPICAL OUTPUTS
... from executing an efficient partner program can get you:
- 2x minimum revenue growth
- 20%-40% increased customer acquisition rate
- 10%-30% higher average deal size
- 15%-25% Improved CLTV (Customer Retention and Lifetime Value)
- 10x Increased Engagements
- 15%-30% Reduced CAC (Customer Acquisition Costs)
- 50%-200% Partner-sourced Pipeline Growth